Base
$2,000 · 0 plays
Custom website, SEO fundamentals, basic maintenance, email-only reporting. No strategic calls.
Foundation
$3,500 · 1 play
~15 pod-hrs on the play. The rest runs the base.
Growth
$7,000 · 3 plays
~15–18 pod-hrs per play, per month.
Scale
$15,000+ · 5 plays
~18–20 pod-hrs per play, per month.
Included in every tierSEO fundamentals run as baseline in all tiers and never consume a play slot. Hosting and maintenance are included free in every tier, a $250+/mo value, never unbundled.
- Ad spend: client-paid, capped at $5K per month per channel.
- Hard costs: photo, print, and platform fees are client-paid cost-plus. We manage the vendor, get written approval first, and pass the cost through without heavy markup.
- Quota: the quota is the deliverable line. Anything beyond it starts a scope conversation, never silent extra work.
- Term: every plan is a 12-month agreement that renews automatically when the next annual plan is created.
- Cadence: adjust quarterly, report monthly, execute weekly.
How to use thisFilter to the client's outcome, open their plays, and check items off as the month runs. Checks save in this browser on this device. Task tags read PM for Project Manager, CM for Creative Manager, and AM for Account Manager. We are finalizing this playbook right now: open any play and hit "Suggest a change," or .
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